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The New B2B Marketing Dashboard
In
Business to Business, substantial innovation is taking place in the
sales and marketing process.
The Business Network, with Chuck Regehr: Tim Hortons Goes Public
Every fast food company and every consumer company needs to tell
four stories. Those stories are a product story, a customer experience
story, an operations story and a shareholder value story. You’ve
got to tell a couple of those stories in a compelling way in order
to succeed. Tim Hortons
tells all four in a compelling way.
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AM Business with Bridgitte Anderson:
Canadian Retail Landscape
Most consumer companies today are figuring out that the customer has
the power. It used to be that the manufacturer had the power and then
the retailer had the power. Today it’s the customer who has the
power.
The Trading Desk with Pat Bolland: Consumer Products Earnings Bonanza
Some call it customer-centricity, some call it customer experience,
but it’s a whole new and more intense focus on the customer. And
in the case of a retailer like Best Buy, a superior ability to deliver
something powerful based on that focus.
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