 The solution is social We close the gap between vision and execution. We are specialists in digital conversation. 
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Building Customer Opportunity through Hidden DemandSix years ago, Simon Rothman was idly searching eBay for a model Ferrari when he discovered two genuine Ferraris in the auction site’s toy collectibles section. Rothman, who also happened to work in business development at eBay, dug a little deeper and found 200 more listings for used automobiles – all located under model cars. The discovery kick-started eBay into monitoring the number of cars for sale and later that year they created a specific category for used automobiles. The following year eBay Motors was developed as a separate business unit. Today car sales represent roughly 30 percent of eBay's revenues. You may know your goal, but you don't always know your pathJim Balsillie and Mike Lazaridis have made the BlackBerry synonymous with wireless email and in the process created the sexiest, most user-friendly business tool since the calling card.
Hidden in Plain SightFred Reichheld attracted a lot of attention with his book The Ultimate Question that claimed the answer to one question was a better indicator of future sales than any other customer-satisfaction measure. That’s right, one simple question – "Would you recommend us to a friend?" – offering the key to one complicated forecast.
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PostStone Corporation |
TAG CLOUD |
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